Arthur baldwin turnure biography of christopher

  • Vogue fashion
  • Vogue magazine cover
  • Vogue magazine template

    • •

    The History of Fashion Journalism 9781847886569, 9781847886552, 9781474279741, 9781474279727

    Table of contents :
    FC
    Half title
    Title
    Copyright
    Dedication
    Contents
    ILLUSTRATIONS
    ACKNOWLEDGMENTS
    1 INTRODUCTION
    2 A SYMBIOTIC RELATIONSHIP: THE ORIGINS OF THE MODERN FASHION PRESS
    3 LA PARISIENNE: EARLY FASHIONABLE ICONS
    4 PATRIOTISM AND COUTURE: FASHION JOURNALISM BETWEEN THE WARS
    5 DEMOCRATIZATION: POST-WAR SEGMENTATION IN mode MAGAZINES
    6 THE GOLDEN AGE: FASHION JOURNALISM AND HAUTE COUTURE IN THE 1950s
    7 THE RISE OF INDIVIDUALISM: THE 1960s AND 1970s
    8 COMMERCIALISM VERSUS CREATIVITY: THE 1980s AND 1990s
    9 A GLOBAL DISCOURSE: THE NEW MILLENNIUM
    10 FACING THE FUTURE: THE EVOLVING FASHION MEDIA
    BIBLIOGRAPHY
    INDEX
    Plates

    Citation preview

    THE HISTORY OF mode JOURNALISM

    ii   

    THE HISTORY OF mode JOURNALISM Kate Nelson Best

    Bloomsbury Academic An imprint of Bloomsbury Publishing Plc

    Bloomsbury Academic An imprint of Bloomsbury Publishing Plc 50 Bedford Square Lon

    •

    Magazine covers

  • 1. Magazine covers Michael Daly

  • 2. Vogue (July 1965) (Conde Nast)

  • 3. Vogue • Published monthly by Condé Nast, 1916 to present. • Set edition: July 1965 • Price: 3 shillings (36 old pennies) • Women’s magazines became very popular in the post-war • period and, in the 1960s, sales of women’s • magazines reached 12 million copies per week.

  • 4. Vogue Industry research Conde Nast’s is Considered to be a dominant upmarket publisher in the industry. It ranges from fashion to interior design, decoration, society and celebrity gossip, travel and technology. The name of the conde Nast group derives from its American founder, conde Montrose Nast who in 1909bought vogue. The company is conglomerate because it owns other vogue magazines around the world. E.g. vogue Italy, vogue Germany. Vogue has expanded its brand worldwide and now has companies in Italy, Australia and other international countries. Due to this there brand is recognized as a top brand in the fashion

    •

    Vogue

    Vogue began life in December 1892 as a weekly magazine of fashion and society news ‘for a small circle of socially elite New Yorkers’ founded by Arthur Baldwin Turnure, a Princeton graduate and socialite.14 It was purchased in 1909 by Conde Nast, a young American previously employed as advertising manager for Collier’s magazine, who

    saw in Vogue a chance to test his theory, developed while he was an advertising man, that there was a place for a medium which would bring together without waste circulation the persons who could afford luxury goods and the persons who wished to sell them.15

    Edna Woolman Chase, general editor of Vogue from 1914 to 1952, later recalled that ‘[Nast] didn’t want a big circulation; he wanted a good one’.16 He converted Vogue to a semi-monthly publication, introduced colour covers from 1910, and employed modern artists and photographers to create a visually arresting high-class fashion and society journal that could generate a large i

  • arthur baldwin turnure biography of christopher