Jos van tilburg biography of williams

Amsterdam, that low-lying and wildly permissive jewel of the north, has had its soggy foundations rocked by a recent string of bankruptcies. Once regarded as the denim world’s unrivaled European capital, Amsterdam has seen a rash of store closures, and some of its iconic homegrown brands have, in recent years, teetered on the edge of insolvency. G-Star Raw, Scotch & Soda, and Kings of Indigo have all run into severe financial difficulties, raising questions about the future of the Dutch denim industry. 

That future was once blindingly bright. The love for denim runs deep in the Netherlands, and, though the population is relatively small, the Dutch take an outsized share of the European denim market. Famously practical, they don’t see themselves as especially fashionable, but they don’t shy away from spending money on clothes. According to Adriano Goldschmied, co-founder of Diesel, “The Dutch have jeans in their blood. Denim fits with their mindset.” 

Jos van Tilburg

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